So Kennedy is doubling down on the whole direction Star Wars is taking.
The problem is not that there are girls playing with our toys -Star Wars has always been inclusive, no matter what certain media organizations claim. Reeva, Rey, Rose, that purple-haired admiral, and the rest were not reviled because they were women and or black. There were plenty of women and non-white characters before and since who were absolutely adored by the very same toxic fans who hate the second-hand Inquisitor, Ms Mary Sue Skywalker and the rest. It has been talked about why the sequel trilogies were horrible, why the new series are trash (with the exception of the Mandalorian, which is mediocre, but enjoyable - although...) so that is not the point here.
The point is that falling profits from movie tickets, from merchandise, from theme parks matter not - they are pushing the same idiotic strategy to make sure Star Wars die completely. (Well, Mando, which was "the" successful show so far, is turning into a Bo-Katan show now, too, and viewership is falling...)
Not sure what is going on, honestly. As with many things it seems like the inmates took over the asylum. The people who make decisions are absolutely distanced from the real world, they seem to have no idea about the franchise they are leading, and they do not seem to care about profits. There were so many squandered opportunities to create truly great shows, movies, whatever -and they conscientiously thrown everything into the gutter, and went with the "strong female character takes over from the incompetent original male character". Guess what. People do not like their beloved characters deconstructed, dragged into the mud so that new ones can "take over" without actually earning their place. We saw a Han Solo that reverted to his old scheningans becoming a deadbeat father, a failure in all fronts. Luke Skywalker became cynical pessimist who is ready to kill the son of his sister and his best friend because he had a bad dream, and then goes off sulking alone. (Don't worry, Rey will create that Jedi Academy for you, old man.) And so on and so forth. For some reason people do not like this, do not buy the tickets, the merchandise. Yes, a wider audience will go to the movies -but franchises are not sustained by casual viewers. They are sustained by those people Disney reviles -the fans.
This is truly puzzling because so far it seemed like these high level decision makers are perfectly fine with corrupting anything in the name of profit. But now they behave like full-blown activists - very much like the revolutionaries of old in the USSR and China who were full of great ideas and disregard of how the real world actually works. The results are usually catastrophic - in this case it merely leads to the death of a franchise and the lay-off of seven thousand (!) people. Obviously this number does not include those who are responsible for steering the ship into the rocks. Those people will not be fired; they will get a cushy bonus, and maybe a golden parachute, so they can try their hands on ruining another franchise in a different company.
